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How Social Marketers Should Approach the Super Bowl

Social media has been a part of the Super Bowl for a couple years now. Although, it has been a little boring since Doritos first ran their consumer generated ad contest in 2007. Outside of a couple...

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MediaBistro: Brands Score Big Using Social on Game Day

This is a cross-post of an Op-Ed appearing here on MediaBistro today. Our Super Bowl-related submissions continue to roll in, and today, we veer from the party scene to the social one as Brian Cavoli,...

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